Top 10 Amazon Product Image Mistakes to Avoid

Top 10 Amazon Product Image Mistakes to Avoid

On Amazon, buyers make snap decisions.

They don’t read. They scroll. And if your images don’t instantly build trust and answer key questions, they move on.

Your product visuals are the difference between “Add to Cart” and “back to search.”

At Flapen, we’ve launched over 100 brands, and image optimization is always a priority. Strong visuals increase conversions. Weak visuals hurt performance—even if the product is great.

Here are the 10 most common image mistakes sellers make—and how to fix them quickly.

1. Low-Quality or Blurry Images

This is the fastest way to lose trust.

Low-resolution or pixelated images:

• Look unprofessional

• Block Amazon’s zoom feature

• Reduce buyer confidence

🔧 Fix: Use high-resolution images (at least 1600×1600px). JPEG format is best for quality and speed.

2. Breaking Amazon’s Main Image Rules

Amazon’s requirements are strict—and violations can get your listing suppressed.

Common violations:

• Logos, badges, or text in the main image

• Lifestyle backgrounds instead of pure white

• Showing multiple products when you’re selling one

• Poor white background (must be RGB 255,255,255)

🔧 Fix: Keep your main image clean, clear, and compliant. It must show only the product, on a white background, filling at least 85% of the frame.

3. Only Uploading One Image

One image isn’t enough. Amazon allows 7–9 image slots for a reason.

Shoppers need to see:

• Multiple angles

• Size comparisons

• Features explained

• Real-life usage

🔧 Fix: Use all your image slots. A complete image set converts better—without changing your product or price.

4. No Lifestyle or Context Images

Buyers want to see how the product fits into their life.

Product-on-white is necessary, but not enough.

🔧 Fix: Add at least one lifestyle image showing the product in use by a person or in a real-world setting.
Example: Show a yoga mat being used in a home gym—not just rolled out in a studio.

5. No Infographics or Feature Callouts

If your product has standout features, they need to be shown—not hidden in bullet points.

🔧 Fix: Use 1–2 infographic images to highlight:

• Key features

• Material quality

• What’s included

• Dimensions

Keep it simple and mobile-friendly. Use icons and large text. Don’t overload with fine print.

6. Inconsistent Visual Style

A messy, mismatched image set can make your brand look cheap or disorganized.

Common mistakes:

• Different lighting setups

• Different fonts or colors in each image

• Off-brand props or models

🔧 Fix: Keep a consistent:

• Color scheme

• Font and layout style

• Photo tone and background

Your images should feel like they’re from one brand, not five suppliers.

7. Poor Lighting or Shadows

Bad lighting makes good products look bad. It hides detail, flattens shape, and creates confusion.

🔧 Fix: Use soft, balanced lighting. Avoid harsh shadows or yellow tones.
Natural light or a simple studio setup works well for most categories.

At Flapen, we shoot with brand-focused lighting in our Dubai studio—because even small lighting tweaks impact conversions.

8. Over-Edited or Misleading Images

Don’t promise more than you deliver.

Adding extra items that aren’t included or exaggerating product features leads to:

• Returns

• Bad reviews

• Trust loss

🔧 Fix: Show exactly what the customer receives. No added accessories unless they’re in the box. No filters, flashy effects, or fake glow-ups.

Honest visuals build long-term trust.

9. No Size or Scale Reference

A top reason for negative reviews?

“Smaller than expected.”

If shoppers can’t judge the size, they hesitate—or worse, return it.

🔧 Fix: Add an image that clearly shows:

• The product in hand

• Next to a common object

• With a measuring graphic overlay

This simple image reduces confusion and returns.

10. No Testing or Performance Tracking

Even “good” images might not perform if they don’t match what buyers expect.

If you’ve never tested your visuals, you’re guessing.

🔧 Fix: Use Amazon Experiments to A/B test your main image. Or track click-through and conversion rates in Campaign Manager to measure performance.

At Flapen, we test image variations regularly—because what works in one niche may flop in another.

📌 Quick Recap: Fix These, Fast

Final Thoughts

Your product images are the fastest way to improve listing performance—often without changing your product, pricing, or reviews.

Avoiding these 10 common mistakes can:

• Improve your click-through rate

• Build trust faster

• Lower return rates

• Increase conversions

• Support better ad performance

At Flapen, we specialize in Amazon-optimized visuals. Our creative team produces compliant, conversion-focused images that don’t just meet Amazon’s requirements—they help you win the sale.