Amazon Product Image Requirements for Sellers in 2025

Your Amazon product images are more than a visual asset—they’re your first impression, click magnet, and often the deciding factor for conversion.

And in 2025, with rising competition and stricter listing policies, following Amazon’s image requirements isn’t optional—it’s essential.

Non-compliant images can result in listing suppression, delayed approvals, or worse—your product disappearing from search results entirely.

At Flapen, we help new sellers launch optimized, high-converting product listings with visuals that are both compliant and built to sell. This guide outlines the current Amazon image requirements, best practices, and how to stay competitive while staying compliant.

📚 Table of Contents

1. Why Product Images Matter on Amazon

2. Main Image Requirements (2025)

3. Gallery Image Guidelines

4. Image Dimensions & File Format Specifications

5. Best Practices to Optimize Conversion

6. Pro Tips & Common Mistakes

7. Frequently Asked Questions

8. Final Thoughts

1. Why Product Images Matter on Amazon

Amazon is a visual-first shopping platform.

Most customers will:

• Skim the title

• Glance at the price

• Browse the images

• Then decide whether to scroll or buy

Your images impact:

• ✅ Click-through rate (CTR) in search results

• ✅ Conversion rate (CVR) on the detail page

• ✅ Return rates and review quality

• ✅ Ad performance (lower ACoS = better ROI)

At Flapen, we treat your visuals like your digital sales team—and the most important member is your main image.

2. Main Image Requirements (2025)

Your main image is what appears in search results, ads, and at the top of your listing. It must meet Amazon’s exact requirements or risk suppression.

📌 Tip: Flapen always shoots the main image from multiple angles to find the one that maximizes CTR—then tests it with ads or Amazon Experiments.

3. Gallery Image Guidelines (Secondary Images)

You can upload up to 9 images per ASIN (1 main + 6–8 secondary).

Secondary images are your chance to:

• Showcase features and benefits

• Set expectations around size, use, and value

• Build trust through lifestyle context and brand story

✅ Allowed: Text overlays in secondary images (as long as they're clear, minimal, and mobile-friendly)
❌ Not Allowed: Exaggerated claims, competitor logos, non-representative imagery

4. Image Dimensions & File Format Specifications

Here are the current technical standards you must follow:

📌 Flapen Recommendation: Use 1600px x 1600px for all listings to standardize image sets and ensure zoom is always enabled.

5. Best Practices to Optimize Conversion

Meeting Amazon’s image rules is only the first step. To sell more, your visuals need to convert. Here’s how:

📸 1. Invest in Professional Photography

Avoid DIY. Even entry-level brands benefit from proper lighting, focus, and consistency.

🎯 2. Plan a Visual Story

Each image should answer a question or reduce friction:

• What does it look like in real life?

• What problem does it solve?

• Why is it better than competitors?

📱 3. Design Mobile-First

Most Amazon traffic is mobile. Use:

• Large, readable fonts

• Clean layouts

• Bold icons

🎥 4. Add Video or 360° Images

If available, these assets increase engagement and boost conversion—especially in visual categories like home, kitchen, or personal care.

🧪 5. Test Your Main Image

Use “Manage Your Experiments” in Seller Central to A/B test multiple main images and improve click-through rates.

6. Pro Tips & Common Mistakes

✅ Pro Tips from Flapen’s Creative Studio:

• Use real customer language (from reviews) in your image copy

• Repurpose your image set in A+ Content and Storefronts for brand consistency

• Shoot extra angles to give yourself room to test and adjust later

• Use infographic layouts to answer common objections (e.g., “Will this fit?”)

❌ Mistakes to Avoid:

• Using only 1–2 images when Amazon allows 7+

• Uploading blurry or low-res visuals

• Ignoring mobile layout (text that’s too small)

• Adding props or accessories not included in the product

• Reusing outdated packaging or images

7. Frequently Asked Questions

Q: Can I include text in my Amazon images?
✅ Yes—for secondary images only. Keep text overlays minimal, clear, and mobile-optimized.

Q: Are 3D renders allowed?
🟡 Sometimes. Amazon allows renders in some tech and home categories, but real photography is preferred and safest.

Q: How many images should I upload?
Aim for at least 6. Use all 7–9 slots if possible, with each image supporting a different customer decision point.

Q: What happens if my image breaks a rule?
Amazon may suppress your listing, hide it from search, or issue a warning. Repeated violations can affect account health.

Q: Do I need A+ Content if I have good images?
Yes—images get the click, A+ Content reinforces value and boosts conversion.

Final Thoughts: Get Compliant—Then Get Converting

In 2025, strong Amazon images need to be:

• ✅ Technically compliant

• ✅ Visually professional

• ✅ Strategically designed to convert

Whether you’re launching your first ASIN or updating a weak listing, your product images can make or break your success.