Best Advertising Channels for Amazon Sellers in 2025

Amazon PPC is the foundation of most successful product launches—but as your brand grows, you may wonder:

“Should I be advertising beyond Amazon?”

The short answer: eventually, yes. But only if your Amazon ad performance is stable and optimized first.

At Flapen, we help first-time sellers launch and scale 5-product brands using structured PPC systems that prioritize Amazon performance first. Once Amazon ads are profitable and your listing is converting well, you can expand your strategy to drive external traffic for additional momentum.

In this guide, you’ll learn:

• Which advertising channels work best in 2025

• When to expand beyond Amazon

• How to structure a multi-channel strategy without overspending

• And how to track performance across all platforms

📚 Table of Contents

1. Why Amazon PPC Comes First

2. Core Amazon Ad Types You Should Be Running

3. Top External Advertising Channels for Amazon Sellers

4. When to Expand Beyond Amazon

5. How to Combine Amazon + External Traffic

6. Tips for Budgeting and Tracking ROI

7. Final Thoughts

1. Why Amazon PPC Comes First

Before thinking about running Meta or TikTok ads, make sure you’ve mastered this:

✅ Your Amazon listings are fully optimized
✅ You’re running Sponsored Products and Sponsored Brands
✅ You understand your ACoS, TACoS, and ad ROI
✅ You’re generating consistent conversions at a profitable margin

📌 Expanding too early into external channels often leads to wasted budget, diluted focus, and unclear attribution.

At Flapen, we guide all sellers to stabilize their Amazon PPC system before testing other platforms. If Amazon isn’t working, nothing else will fix that.

2. Core Amazon Ad Types You Should Be Running

Sponsored Products

• Your go-to campaign for visibility and keyword-based sales

• Ideal for launches, ranking, and conversion tracking

Sponsored Brands

• Custom banners with your logo and multiple SKUs

• Drives traffic to your Amazon Storefront or key product pages

Sponsored Display

• Great for retargeting and showing up on competitor listings

• Expands your visibility across Amazon and third-party sites

Amazon DSP (Advanced)

• Demand-side platform for off-Amazon ads and video

• Better for scaling than launching; minimum budget recommended

📌 Flapen’s baseline strategy: Start with Sponsored Products + Sponsored Brands, layer in Sponsored Display when conversion data is stable.

3. Top External Advertising Channels for Amazon Sellers

Once your Amazon ad strategy is profitable and consistent, consider expanding into one or more of the following channels to support growth.

4. When to Expand Beyond Amazon

We recommend sellers wait until they meet these conditions before expanding:

• You’re generating at least $25K/month in stable Amazon sales

• Your ACoS is under 35% and trending downward

• You’ve harvested profitable keywords from Auto campaigns

• Your listings are converting at 15–20%+ with solid reviews

• You have margin and budget for testing (without draining core profits)

🧠 At Flapen, we help sellers run clean, profitable PPC systems first—then expand to Shopify, Meta Ads, or Walmart Marketplace with confidence.

5. How to Combine Amazon + External Traffic

Once you're ready, here’s how to layer in external advertising without losing focus.

Phase 1: Stabilize Amazon PPC

• Sponsored Products

• Sponsored Brands

• Keyword harvesting

• Optimize listings for conversion

Phase 2: Introduce External Traffic (Supportive Only)

• Run low-budget TikTok or Meta ads to test video content

• Drive traffic to Amazon via Attribution links or landing pages

• Retarget warm audiences from previous ad clicks

Phase 3: Scale with Retargeting + Social Proof

• Re-engage visitors who didn’t convert

• Launch retargeting campaigns with discount offers

• Repurpose influencer content in Amazon ads or Storefronts

Combining warm traffic from social with Amazon PPC can increase conversions and reduce ACoS—but only if your listing is ready.

6. Tips for Budgeting and Tracking ROI

Budget Recommendations:

What to Track:

• ACoS: Ad spend ÷ ad revenue

• TACoS: Ad spend ÷ total revenue

• ROAS (external): Return on ad spend per platform

• Attribution clicks: Use Amazon Attribution to track off-Amazon traffic

• Conversion rate: Is your listing closing the sale?

Tools like Kapoq (used by Flapen) help track multi-channel spend, ACoS, TACoS, and keyword-level ROI—so nothing gets lost in the mix.

✅ Final Thoughts: Don’t Scale Too Early

In 2025, the most profitable Amazon sellers aren’t the ones advertising everywhere. They’re the ones who master one channel—then expand smart.

Before running ads on Meta, TikTok, or Google, be sure your Amazon PPC is:

• Consistent

• Profitable

• Scalable

• Measurable

Only then should you expand into other advertising platforms to support—and amplify—your Amazon performance.

At Flapen, we help sellers launch their brand on Amazon first, then build toward multi-channel advertising when the timing is right.